Alignment & Style

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Alignment is crucial to style. Let me explain:

For you to want to wear clothes, they must align with your personality and lifestyle. Have you ever bought something that looks cool, but it doesn’t feel right on you, nor can you find an occasion to wear it?

Misalignment creates incongruence, which in turn creates discomfort. No matter how nice something is or looks, it will affect you negatively if it’s incongruent with your identity.

In that same vein, dressing in a way that is aesthetically pleasing but misaligned with your persona usually counts against your charisma. People interpret you as fake or trying too hard.

But when you get everything dialed in so that your style, clothes, and appearance lines up with your persona and lifestyle... that’s when the magic happens! You feel great, confident and purposeful. People perceive you as polished and authentic, which in turn makes you easier to connect with.

It’s not just about crafting an appearance, it’s creating an aura.

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